(1) Beautiful people: The type of propaganda that deals with famous people or depicts attractive, happy people. This makes other people think that if they buy a product or follow a certain ideology; they too will be happy or successful. (This is more used in advertising for products, instead of political reasons)
In this propaganda, they tried to use the famous athlete, Kobe Bryant, to sell their products, especially basketball products. Kobe Bryant is a successful basketball player. Almost everyone knows his great achievements in his basketball field. With the image of him, people would have more will to buy the products of Nike.
(2) Slogan: A slogan is a brief, striking phrase that may include labeling and stereotyping. Although slogans may be enlisted to support reasoned ideas, in practice they tend to act only as emotional appeals.
In this propaganda, the slogan "WHEN THE WORLD TALKS, HE STRIKES" expresses Kobe’s heart, confidence and dedication. It kindles people’s drive and will. That makes people think of him and this product immediately when they heard of this slogan.
You have a real ability for writing unique content. I like how you think and the way you represent your views in this article. I agree with your way of thinking. Thank you for sharing. rtb advertising platform
ReplyDelete