Name of magazine
SMART PARENTS
Concept
Nowadays, more and more parents are concerning about the future of their children. Some of them may even start planning their children’s life since they were born. So, I would welcome the parents to send me emails to let me know what they want to know. And also, I would set up a blog for freelance editors to give me some information, and then I will choose few of them and post them out. For example, some parents may want to know some information about Homestead High School. Thus, readers can give me the information through the blog. Interviewing some famous schools in Bay Area, introducing some new extracurricular activities, covering some healthy recipes and explaining some educational issues are some of the topics I would like to include in the magazine.
Target readers
As implied in the name of magazine, target readers would basically be the parents. But also, those who are majoring in child development or working in this field would be the target readers as well.
Competitors
Magazine PARENTS. It is a monthly magazine but mine is weekly. But there is a big competition as its first issue was October 1926, so PARENTS must has an excellent reputation, and also it has won several rewards last year. Therefore, magazine PARENTS is my major competitors.
Advertisers
1) Supplements for children (Eg. NUTRILITE)
2) Summer programs for children (Eg. YMCA)
3) Restaurants especially those who provided kids meal (Eg. McDonald’s)
4) Toys (Eg. TOYS R US)
5) Book Stores (Eg. BORDERS)
Cover
With a photograph for background, basically, it will be a photo that related to parents and children or the main topic. The major topic for that week will be BOLD, and it has a bigger font size than those subtopics. This can attract and draw the readers’ attention. The subtopics are below the major topic, and I would choose two to three of them from the magazine which are more attractive to readers.
Sample cover
In my view, this kind of magazine is desperately in need due to the generation gap existing all the time. Parents always complain about their children's poor performance and bad behaviors and improper attitude and so on. On the other hand, children claim that they have enough power to deal with their own business and don not want to be interfered with. The parents should set their kids free to make their own choices.
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